
Whether you have met one of us or not, it is well known amongst our ranks that promotions can take more time than the actual writing of our work. With the advent of digital media and the social networking scene, authors have been pressed into a world most find foreign and intimidating.
You may have heard that most writers are introverts by nature and therefore prefer the fuzzy slippers in front of the glowing screen to the limelight of booksignings.
My publisher recently sent an email in the author loop that I simply would be remiss NOT to share. Authors there were bemoaning the time/lack of it and stress of promoting, so this is what she said:
"1- for those who blog do NOT expect the authors to always jump into your blog to leave a comment. What I do is I flag these posts and when it's my promo time/day, which is normally either every Wednesday or a bit each night, I go into blogs, read and if any comment is needed I post.
2- another thing that I do is I have a TWITTER doc where I post the link to an author's blog and then twitter it (OMG...like the BEST advise and help to your fellow authors EVER and so easy/fast!!--C.L.) during my nightly promo or Wednesday promo days. This way I am helping a fellow Authors get their links out there for some traffic (Now doesn't this make more sense and is easier/faster THAN ALWAYS LEAVING A COMMENT? WISH i HAD THOUGHT OF IT!)
3- we need to promote, yes, but just imagine if all 100+ of us asked everyone to go and check our blogs and leave a comment...where will our time to write come in?
4- open a PROMO doc and jot down all the authors/readers links who have offered to host you in one capacity or the other, write down some of the ideas flowing in here
5- every single one here except me have a life :) so it's not always possible to visit a blog/link the same day, or because of time difference, going through the emails...be patient
Promo is not an easy part of the writing world, I know, but don't make it any more stressful on yourselves. Budget your times. First you write...when you get stumped and can't move on then read emails/visit blogs/twitter.
I know, as a publisher I should be telling you to promote more but promotion needs to have a method of logic and less strain on one's time.
So try to figure out one promo day a week where that's all that you do, or give yourselves a time during the day where you put writing aside and simply relax and brag about your books, blogs, twitters, facebooks, or any other social networks you belong to. Once you get the hang that time devoted to promo needs a logical process, then everything falls into place.
My method, I visit as many groups as possible during their allowed promo days and I brag about your books, leaving cover images, buy page links, blurbs. So in your PROMO doc, make sure you have a table that states DAY ALLOWED FOR PROMO and the LINK and visit these social places to promote your books at least twice a month if that's all you can do for now.
I hear several of you saying 'my book doesn't come out until so and so a date'... this doesn't mean you can't begin building a buzz about your book, get interviews and talk about your book, blog about your book, find a virtue in your book to make you an expert in that field and write an article, to begin promoting and branding yourself as a writer, etc.
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Personally, I love exchanging ideas with folks online--so much so my manuscript writing time definitely suffers. So, dear readers, whether you are an author, aspiring author or a reader take note. We who pour our heart out onto the page--as much as we love you--have good reason for having bald patches, premature gray and zig-zag smiles--you know why. We love YOU and want you to know about the fruits of our labours!
A comment on a blog, an email scrawled telling us how our work effected you, a review placed on Amazon, a "like" on our Facebook page, a subscription to our blog---priceless.





















